Brand

The wordmark on its own, letterspaced open. Quietest option and the one that ages best — but it has no icon, so the app tile would still need a separate mark.

The same word held between two gold hairlines, with the category set small underneath. Reads like a title page. Good for the store listing header.

Wordmark reversed out of a burgundy plate. The most product-like of the wordmarks — it survives on a photograph, which none of the bare ones do.

What is on the site right now — the F in a squircle. Works as an app icon at 16px, which is the hard part, but says nothing on its own in a header.

The F inside a double hairline ring. More editorial, less app-store; scales down further than the tile because there is no corner radius to muddy.

A small symmetrical waveform ahead of the word — the only direction that says out loud that this is audio. Risk: every audio app has one.

One word, two weights: the F heavy, the rest light. Gives an obvious monogram crop for the icon without drawing a separate mark.

Tile above the word. The version for a splash screen and the app's own header — one asset that carries both the icon and the name.

Tile, word, and the line that explains the product. The one to hand to the stores and to put in the email footer.

The italic F oversized with a burgundy stroke running under it, the name set small in caps. The most fashion-magazine of the ten and the least like an app.